The Best Business School in China

June 5, 2021

As we emerge from the wreckage of the COVID-19 pandemic, governments and businesses are beginning to weigh the risks and benefits of allowing spectators to return to major international sporting events. Moreover, recent debates around the question of welcoming fans back have pitted public health concerns against economic impact. But, how much tourism – and, with it, monetary gains – can sporting events really generate for their host countries/cities?