Our research shows that the majority of painting companies in the U.S. do not spend enough time thinking through their approach to marketing their business. Due to this, lots of jobs and lots of revenue are being left on the table for the small painting businesses. The larger more successful businesses have invested time and resources into building out their brand. By doing this, they have become more successful and they have been able to grow.
We are encouraging small painting businesses to begin to think through their marketing approach. It begins with having a quality website. Having a professional website has huge benefits for your business. Without it, you are missing out on lots of customers who would be looking to you as their house painter.
One of the values of having your own website is that it automatically creates a sense of authority and professionalism. One of the first things people want to know about your business is do you have a website? The reason they ask this question is because it gives a great first introduction to them of your business. If you have no presence online, then they have no way of getting to know you or the image that you are presenting to your clients. Without this introduction, many of your clients will simply move on to someone else who they believe are more professional. This is also a good time to mention that having a professional website will set you a part from lots of other companies. Most painting companies or service industry companies simply do not take the time to give a professional appearance. Therefore, when you set your website up to look professional, you will automatically standout among the crowd of other painters.
Another value of having a website is that it puts information in front of your clients. You easily have the ability to share with your clients who you are and what type of services you provide. It is extremely helpful to the client because they are able to see what product and services you offer as well as to decide if that service is something that they need.
Websites also allow you to leave valuable information concerning your testimonies and reviews. It gives you better conversion on your clients because they are able to begin to develop trust with you. Having testimonies and reviews from Google is always helpful. It is also important to use companies like HomeAdvisor or Thumbtack to display their reviews as well. You can also have reviews on your website as well as ask people to leave feedback from your work.
Finally, having a website allows you to display your work. It is very important that people are able to see before and after photos of your work. It gives them the stark contract of what you are able to do. This creates more of a desire for them to have their home painted. It also creates trust in that they are able to see the work that you do.
If you are thinking about getting a website for your painting business, then our hope is that we have convinced you of the need and importance of a website for your business. We would love for you to see our work and how we have helped businesses grow through having great websites. Here is an example of a website we did for a local painter.