How to Make Money From Your Content on Facebook

September 5, 2020

4 min

Pages and accounts that share content with their audience on Facebook are an important part of our ecosystem, adding value for both our community and our advertisers. We build monetization tools to help these individuals and organizations generate meaningful, reliable revenue that’s sustainable over time.

Eligibility

Monetization eligibility requirements apply to any Facebook tools that allow you to make money off your content.

Your monetization eligibility can be affected by a combination of factors, but Creator Studio gives you a quick way to keep track of your eligibility status. To check your status and learn how to apply:

  1. Go to Facebook section in Creator Studio.

  2. Select the Monetization tab, then click Overview.

Monetization eligibility requirements apply to any Facebook tools that allow you to make money off your content.

Your monetization eligibility can be affected by a combination of factors, but Creator Studio gives you a quick way to keep track of your eligibility status. To check your status and learn how to apply:

  1. Go to Facebook section in Creator Studio.

  2. Select the Monetization tab, then click Overview.

Ways to monetize on Facebook

There are a few different ways you can monetize content on Facebook:


In-Stream Ads


Fan Subscriptions


Branded Content

Include ads in your videos.

In-stream ads help you earn money by including short ads before, during or after your videos. We automatically identify natural breaks in your content to place your ads, or you can choose your own placements. Your earnings are determined by things like number of video views and who the advertisers are.

BEST FOR
  • Longer videos
  • Content that is suitable for advertisers
ELIGIBILITY

Add a paid subscription to Pages.

Fan Subscriptions allow the audience that cares most about your Page to directly fund it through monthly, recurring payments that you set. Identify supporters by the special badge we provide them in comments, and reward them with perks like exclusive content and discounts.

BEST FOR
  • Pages with a large, active following
  • Pages interested in offering exclusive bonus content
ELIGIBILITY

Check your Page eligibility here.

Collaborate with brands.

Generate revenue by publishing content that features or is influenced by a business partner. Brands want to work with content creators and their audiences. To make this easier, safer and more impactful for both parties, we created a tool, the Brand Collabs Manager, that enables you to find and connect with each other.

BEST FOR
  • Pages with an active, loyal following
  • Topics most brands won’t see as risky
ELIGIBILITY

Before you can tag a business partner in a branded content post, you need to request access. To use Brand Collabs Manager, you need to apply.

Get started in Creator Studio’s Monetization Overview

The Overview section under the Monetization tab in Creator Studio is your one-stop shop for everything monetization. You’ll see some or all of the following sections, depending on the monetization tools you’re using and your eligibility.

Check your eligibility.

Easily see which Pages can earn money and get details if something is wrong.

Get guidance.

Learn what you can do to improve your performance and get tips on what to do next.

Explore opportunities.

See info on new monetization tools and learn how to get access.

Stay up to date.

Monitor your performance and get an overview of key metrics across your monetization products.

Creator Studio Facebook Content Library

Apply it

Tip

You manage a fitness Page that publishes three new videos a week. About 75% of them are over three minutes. Each of the videos typically receives 30,000-50,000 views, so you’re feeling confident that it’s a good time to start monetizing your Page.

Which monetization tool would be a good option for your Page?

Eager to do everything you can, or not quite ready to use the tools above? Consider promoting your merchandise in your videos. Tell fans where they can purchase your awesome swag. Or, for music and comedy Page types, share tour dates and invite your fans.

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