Europe’s Number one consumer electronics retailer

March 28, 2021

We would like your experience on our website to be a good one and therefore we use cookies, web analysis services and social media plug-ins as per Art. 6 para. 1 f of the GDPR.

For this purpose, we use various cookies and services to ensure full functionality of our website and to make it as informative and as user-friendly as possible for you. It is important to us that you are able to surf our website with ease, and therefore we place great value on making continuous improvements to it. This includes saving your settings and pre-filled forms so that you do not need to keep entering the same data. It is also important to us that you only see content that you are really interested in and that would make your online experience easier.

However, we will not forget to handle your personal data with care. In the following you will find detailed information about the use of cookies and services in operation on this website. Of course you can deactivate all cookies and services if you wish. You can do this either by blocking or deleting cookies via your internet browser or separately deactivating them by installing an opt-out cookie or following a link. Please remember that deactivation is necessary for all browsers that you use. If you delete all cookies in your browser, this also affects the opt-out cookie.

Functional cookies

Cookies are small text files that are placed on your computer by sites you visit, which allow any settings or other changes you have made to be reconstructed on your next visit.

These functional cookies ensure that our website works correctly. These cookies are stored for a maximum of two years – they are then automatically deleted. The following functions are possible with these cookies:
• saving products that you have placed in the basket or saved to your wish list,
• saving data that you have entered during checkout or while placing an order so that you do not need to enter it again,
• saving settings such as language, location, number of search results, etc.
• saving settings for optimum video display, e.g. the desired buffer size and your screen’s resolution data,
• recording your browser settings to allow our website to be displayed optimally
• recognising misuse of our websites and services, e.g. by recording numerous consecutive or failed attempts to register
• loading the website in full so that the website remains accessible
• saving your login data so that you do not need to enter it again each time

You can prevent these cookies from being stored or delete cookies already stored. You can gain more detailed information from the manufacturer or from the help section of your internet browser. We must remind you that some functions on our website will either no longer be available or only to a limited extent if you do not allow these functional cookies.

Analysis services for statistical purposes

In order to determine what content on our website is the most attractive to you, we continually monitor the number of visitors and the most commonly viewed content. We use the data we collect for statistical purposes, such as:
• recording the number of visitors to our websites,
• recording the amount of time visitors spend on our site,
• recording the order of the visits to the different websites,
• determining which parts of our website need changing or
• optimising the website.

We use the following services for statistical purposes; you can deactivate these by installing an opt-out cookie or following a link:

• Google Analytics
Google Analytics is a web analysis service of Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses cookies to allow the website operator to analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. Google will reduce your IP address within Member States of the European Union or in other states party to the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data. The stored cookies of Google Analytics are automatically deleted after 14 months.

For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/gb.html and https://policies.google.com/?hl=en

To deactivate Google analytics, click on the following link to download and install a browser plugin: https://tools.google.com/dlpage/gaoptout?hl=en

You can also log off these cookies, which are fired by the so-called Google Tag Manager integrated into the website, please click here: Opt Out.This will provide you with an opt-out option for all Google Tag Manager Tags based on a cookie.

Marketing services

We use marketing services to show you attractive offers and third-party offers. This will involve us showing adverts via advertising partners or advertising networks that use third-party cookies. These are activated when you visit our website and are only read by the relevant advertising partner. We also only want to show you adverts that you would really find appealing. For this purpose, we use retargeting on our website to ensure the adverts match your interests. The cookies stored temporarily for this allow our retargeting partners to recognise visitors to our website under a pseudonym and only show products that would interest our visitors.

No personal or sensitive data is stored in our retargeting partner’s cookies. And the data collected will not be merged with data that allows our visitors to be identified.

The services enable us, for example:
• to measure success and charge for the advertising between advertising partners and ourselves,
• to track which adverts you have already seen to avoid the same ones being shown again,
• to see the number of times our website is viewed,
• to track internal search requests,
• to see which product sites are called up or
• to recognise your login status.

We would nevertheless like to inform you that, even if you deactivate these services for marketing purposes, you will still be shown adverts. These adverts could, for example, be adapted to suit the content of the website. You could compare this type of content – dependant internet advertising with TV advertising – if you watch a TV programme about cooking, you will often see an advert about cooking products during the advert breaks.

We use the following services for marketing purposes; you can deactivate these by installing an opt-out cookie or following a link:

• ADEX
The service of The ADEX GmbH, Torstr. 19, 10119 Berlin, Germany, represents a Data Management Platform (DMP). It uses cookies, web beacons or similar technologies. The data is collected via a cookie ID, which is stored as a pseudonym. This pseudonym is associated with information about user activities on our websites, services and applications. A personal identification of the user is excluded by an aggregation of the data sets. To ensure the functionality, IP addresses are temporarily stored and shortened before each processing. There is no storage or processing of unabridged IP addresses. The cookies stored by ADEX are deleted after 6 months at the latest.

For more information about privacy at ADEX, please visit http://www.theadex.com/ and click on “privacy” in the footer.

To deactivate ADEX, confirm the opt-out button under: http://www.theadex.com/opt-out

• AppNexus
The service of AppNexus Inc., 28 W 23rd Street, 4th floor, New York, NY – 10010, USA is a service provider for advertising and provider of a mediation platform. By integrating the AppNexus platform, it can be seen that you have accessed the relevant part of our website and have clicked on an ad from us. The data is collected via a cookie ID, which is stored as a pseudonym. This pseudonymous identifier is used to associate information about user activity on our websites, which are transmitted by AppNexus to a server in the United States and stored there. A direct connection is automatically established between your browser and the AppNexus server. AppNexus is certified under the US-EU Privacy Shield Agreement. Data transfer to third parties takes place exclusively within the framework of legal regulations or order processing. The cookies stored by AppNexus are deleted after 18 months at the latest.

For more information about privacy at AppNexus, please visit https://www.appnexus.com/en/company/platform-privacy-policy

To deactivate AppNexus, confirm the opt-out button under: https://www.appnexus.com/en/company/platform-privacy-policy#choices

• Facebook “visitor action pixel” The “visitor action pixel” is a tool of Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. Based on website visits and the surfing behavior, this tool allows us to determine target groups for advertising on Facebook, so-called “Facebook-Ads”. Also we use this tool to measure the effectiveness of online marketing activities. So we can follow the actions of users after they have viewed and/or clicked a Facebook advertisement and then placed an order. Once you reach the website, the pixel is integrated directly by Facebook and can store a cookie on your device. If you subsequently log in to Facebook or you are already logged in to Facebook, your website visit will be noted in your profile. The collected data remain anonymous, which means that we can neither see personal data of individual users, nor associate them with other information about a user. However, this data is stored and processed by Facebook, so that a conclusion on the respective user profile is possible. The data processing by Facebook takes place in accordance with Data Use Policy of Facebook. If you are not a member of Facebook, you are not affected by this data processing.

To deactivate the Facebook “visitor action pixel“, please click here.

• salesforce.com The service of salesforce.com EMEA Limited service, Floor 26 Salesforce Tower, 110 Bishopsgate, London, EC2N 4AY, United Kingdom, is a Data Management Platform (DMP). It uses cookies, web beacons or similar technologies. The data is collected via a cookie ID, which is stored as a pseudonym. This pseudonym is associated with information about user activity on our websites, services, and applications. A personal identification of the user is excluded by an aggregation of the data sets. To ensure the functionality, IP addresses are temporarily stored and shortened before each processing. There is no storage or processing of unabridged IP addresses. The cookies stored by salesforce.com will be deleted after 180 days at the latest.

For more information about privacy at salesforce.com, please visit: https://www.salesforce.com/eu/company/privacy/

To deactivate salesforce.com, click the following link to set an opt-out-cookie: https://www.salesforce.com/products/marketing-cloud/sfmc/salesforce-dmp-consumer-choice/?mc=DMP

Social media plug-ins

Our website offers you social media plug-ins from various social media sites so that you can connect to your social media channels. These plug-ins are marked with a logo or the words “social plug-in”. The integration of the plug-ins take place through AddThis.com, a service of Oracle America Inc., 500 Oracle Parkway, Redwood Shores, CA 94065, USA.

To protect your privacy, we integrate social plug-ins with technical solution that prevents data (such as an IP address) being sent to AddThis.com or social networks when you open our website. Only with first clicking on the social media plug-ins, they are activated. As a result, your browser will retrieve the plug-ins from the AddThis.com servers and present them as part of our website. In doing so, information (e.g., IP address) is transmitted to AaddThis.com and to social networks. In addition, AddThis.com can store cookies or so-called “web beacons” on your computer.

Only with a second click of the social media plug-ins you can fully use the disseminate function (like “Like button”). If you are a member of a social network and click on the corresponding social plug-in, the social network provider may be able to link information about your visit to our website with your profile data there. Please inform yourself about these functionalities by the providers of the social networks you use.

For more detailed information on how AddThis.com works, please take a look in the privacy policy and additionally in the privacy information of the providers of the respective social media plug-ins.

The following social media plug-ins are integrated into our website:

Facebook Like / Share button
Provider: Facebook Inc., 1601 Willow Road, Menlo Park, CA 94025, USA
Privacy Policy Facebook

Google+ button
Provider: Google Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
Privacy Policy Google+

Instragram Social Plugin
Provider: Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA
Privacy Policy Instragram

Pin-it-Button
Provider: Pinterest Inc., 651 Brannan Street, San Francisco, CA 94103, USA
Privacy Policy Pinterest

Twitter Tweet Button
Provider: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA
Privacy Policy Twitter

YouTube Social Plugin
Provider: YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA
Privacy Policy YouTube

Version: May 2018, Version 2.0

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