Before you buy a domain, you first need to consider your company’s branding strategies. After all, this seemingly small element will become a crucial part of your marketing efforts, both online and offline.
You have to consider how your web address fits into your current marketing collateral. Will it look good on your flyers and posters? Will it fit well with your association’s or organisation’s social media accounts? Don’t just go for a name that sounds good. Instead, choose and buy a website address that actually represents your brand and is highly intuitive.
It also needs to be able to blend in well with your current branding efforts. This way, consumers will be able to quickly connect the site with your business and easily guess what kind of services or products you are selling. Also, make sure your domain is unique, memorable, and easy to type.
Some of the best domain names in Australia strike a good balance between clever keyword usage and unique, catchy branding. Using this technique will increase your chances of ranking higher in SERPs because search engines will find it easier to identify your website. Opt for keywords that are relevant to your business and those that you want to rank for. However, don’t rely too much on the most popular terms as you may encounter an availability issue. Most of them are already taken, and many local and international companies are competing over those still available.
For better results, choose synonyms of common keywords and pair them with your business name or the acronym of your brand. Make sure, though, that you are careful with your keyword usage. Don’t cram multiple key terms in your website address because doing so may make it difficult for you to acquire high rankings as search engines might think your name is spammy. If you find a website address that you really want, but it’s already taken, you can always backorder it so you’ll be notified once it becomes available.
Buying domain names can be an expensive investment, especially if you’re looking to obtain web addresses with popular or in-demand keywords. You may also need to pay a higher price for old or existing website names that already have a large following or ranking and have experienced heavy traffic before.
Certain extra services such as search engine optimisation, website management, privacy features and other site protection services may also add to domain name costs or fees. Make sure you consider these factors carefully before you take the leap and buy a website address.
It’s also good to compare several variations of the names you want. This way, you can be sure which one is most affordable for you. As an added tip, you can save money by paying for long-term registration instead of the typical annual registration. This way, you also won’t have to take time to renew your site address with your chosen registrar. Here at Crazy Domains, we also offer some great deals and cheap discounts that you can take advantage of. This way, you can buy and take ownership the best website name without breaking the bank.
Domain extensions can be great tools for improving your site’s branding and making it unique. You can also use them to target a more localised market. For instance, if your business is based in Melbourne, NSW, Sydney, or any other major city in the country, you can buy a domain name with “.com.au”, “.sydney”, and “.melbourne” extensions. This indicates that Australian residents and consumers are your main target market and that you most likely offer local products.
This is extremely valuable because search engines like Google put more weight on local search. Other great alternatives you can use for your TLD include “.net.au”, “.asn.au”, and “.org.au”.
Copyrights and trademarks
Another crucial factor you must consider when you buy domain names is uniqueness. Do proper research to make sure that the website name you buy is truly one-of-a-kind. You must avoid buying names that are already trademarked by other companies or those that are sound too similar to popular names or brands. This way, you can avoid brand confusion as well as costly legal trials or trouble.